FINANCIAL PERSPECTIVE

Hilton Hotel, St. Petersburg

We are comfortable in many types of financial arrangements. We are interested in management contracts, especially with owners who want to form a virtual partnership. Equity investment is always an option, in whole or in part as a joint venture. Triple net leases have also been very successful in the past.

HHC will enter into management contracts to operate the property on behalf of an individual or institutional owners, involved or absentee. We work very closely with the owners to ensure that their goals are met. We have helped sell properties, turn distressed hotels around, and maintained properties in long-term relationships.

Joint ventures and partnerships allow the owner to have confidence that Heartland has an equal stake in the bottom-line success of the property. This ensures that everyone has a long-term outlook and commitment to the hotel.

Heartland will enter into management contracts to operate the property on behalf of an investor. However, even under this arrangement, the company feels very strongly about bottom-line accountability and profit participation; or as Derick Rackham says:

“Why should someone pay me 3 to 4% just to be their caretaker? I want to treat every hotel in my system as if I were the owner…and I will!”

REFERENCES

Heartland Hotel Corporation prides itself on maintaining a close working relationship with the landlords, owners, and investors of the hotels it operates. The trust and confidence they display in Heartland’s ability to operate their hotel at its maximum profit potential is deeply appreciated.

The following list includes all of our property owners. Please feel free to contact any or all of them regarding our performance.

Professional...
David Curry Lessor & Owner with Management Contracts 200 N. Greenwood Ft. Smith, AR 72901 (501) 785-0844	Jim Buresh Investor 1630 42nd St. NE Cedar Rapids, IA 52402 (319) 393-7516
Jeff Smithers Investor 21726 Hardy Oak San Antonio, Tx 78258 (210) 479-2500	John Rindernecht Investor 4155 E. Jewell Ave., #705 Denver, CO 80222
Bank...
Nancy Lowenberg Wells Fargo Bank 101 Third Avenue SW Cedar Rapids, IA 52404 (319) 364-0191