COMPANY HISTORY AND GROWTH

The company was formed in 1990 when two veteran hotel operators, Derick Rackham and Jim Smith, joined forces. Within a few weeks they had acquired lease agreements on an initial group of six hotels. In the years since, HHC’s management has become known for its ability to deliver high levels of service and quality, along with profits, to owners.

Through their own financial resources, and by utilizing their extensive knowledge of the industry, the team began seeking other opportunities to own, manage or lease hotels. The result has been steady growth. The second of two new full service Hilton hotels has now opened in Southlake, putting the number of HHC properties at 11 in 4 states. Generating over 70$ million in revenues for 2007 will make it a banner year.

Hilton Carillon Park, St. Petersburg

HHC has opened new full service hotels, having major involvement through the entire process, from site selection to openings. As a new initiative, in March of 2007 we opened (under management contract) a “Boston’s Gourmet Pizza Restaurant and Sports Bar” inside the Bentonville, Arkansas property. Visit their site by going to Boston’s gourmet.

Our new Southlake, Texas Hilton hotel has a “Copeland’s of New Orleans” restaurant. We have secured that franchise from Al Copeland Investments. This concept of opening nationally branded restaurants in conjunction with successful hotels is becoming a popular trend.

Luna Restaurant at the Hilton Hotel in St. Petersburg

The key to Heartland’s success has been its emphasis on budgeting and financial accountability. The company takes a “bottom-up” approach, with each General Manager being responsible for the preparation of a realistic plan for their property. After review and approval by the Operations Staff and Derick Rackham, it becomes the GM’s task to “meet or beat” that budget…but in a manner that does not impinge on guest satisfaction!

With this formula and frequent property visits and meetings with owners, HHC has maintained its properties in excellent standing with Franchisor’s, while achieving consistent profits.